Is your digital presence future proofed?
The search results pages of search engine giants are changing
drastically into a far more complex and dynamic resource. Many of the
search engine experts today believe that Search Engine Results Pages
(SERPs) of Google, Bing and other search engine sites will look, perform
and act differently in the future – perhaps become more intelligent.
But despite all of these predictions and insights, there are still
questions that need answering: How big is the change going to be? Will
future SEO demand that big brands, small companies and startup
enterprises change tactics to acquire relevant traffic?
A different way to think of the future
Perhaps in the future, top search rankings will be the product of a more proactive and complex plan covering the entire user experience. This could lead to smarter and broader web design, yet enhanced relevant awareness initiatives and a more profitable business experience.
What should your brand expect?
Let us explore the future of digital enterprise and learn how your SEO team “future proof “its efforts.
Design a Smarter Web
The reason behind the ever-growing popularity of HTML5 and CSS3 among digital media professionals today is functionality. For instance, CSS3 provides SEOs the ability to separate style from content.
Developing a smart design concept will be one of the strategies to survive future SEO changes. However, you need to decide what actions to take before making a big leap towards innovation. For example, are you ready to use responsive web design? What will be your method of cleaning up your code?
Optimize the Content Experience
Every day, Google processes more than 1 billion questions, even many first-time ones. With tons of information being processed every day, there is no single SEO method that will ensure a consistent ranking. But continuous efforts to improve overall user experience might just do the trick.
Search engines take into account bounce rate and other factors to determine the level of user experience on a certain site. One way to improve your site’s user experience is to create quality web content. Making a specific area where your visitors can consume relevant information such whitepapers and ebooks is a good way to do this.
The Future is Now
Clearly, there is no tool that will reveal the future of natural search engine optimization, but with future concepts being developed – who knows? There will always be opportunities to improve user experience and strengthen brand value proposition, you just need to think outside the box.