Struggling to build a following

It is amazing to see brands and individual marketers build their social media database with little to no difficulty. We have also come across businesses whose targeted communities continue to grow exponentially each year. Despite the growing awareness of social media lead management, there are still a few companies who are struggling in this area. We all know for a fact that if a company cannot overcome this hurdle, any social media marketing attempt will definitely backfire.

The key to solving this problem is to obtain the right type of information and audience. This is where content becomes the driving force to attract new social media followers and build a strong targeted community.

Ways to expand your social community

While you have encountered various tips and tricks on social media management, we have collated the ones that are best for you:

Good Ol’ Humor

Facebook is a place where people are always looking for content that will make them laugh. An interesting read that will jar them out of their day-to-day tasks is something that you might want to look into. Be sure to invest some of your time making the audience happy. For starters, write a funny article. For all you know, you could be the next Mark Twain!

Visual Content

According to psychologist Albert Mehrabian, 93% of communication is nonverbal and we process visuals 60,000 times faster than text. These stats alone are proof that visual content plays an important role in social media. Therefore, you need to think carefully of the visuals you present to your audience, making sure that the images are as good as the messages.

Educational content

Your audience loves retweeting or resharing content that will make them look smart. Share something that is valuable to your audience and they will certainly repost it into their own networks. This is a great move to extend the reach of your content.

Include Influential People

Amplify your social community growth rate by developing strategic partnerships with key influencers. Make sure to mention your influencers by including their Twitter handle or Facebook page in your messages. This way you will give them the opportunity to reshare or retweet your content to their following.

Social media is a powerful tool to improve customer service, increase client retention and reach certain business goals. All you need to do is manage it properly.
The next part of this series will give you tips on how to separate your social contacts from the regular ones.
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