What will you do with your social contacts?
Now that you have built a strong social community, the only thing
left to do is to segment your social media contacts. But it’s not as
easy as it looks. According to Crain’s BtoB Magazine, 84% of Business to
Business marketers utilize segment marketing as part of their email
campaigns. However, 37% of these online marketers report that the lack
of user data is a major hurdle to effective segment targeting.
This is where the unified marketing database acts as a marketing “trump card”. Being able to segment your messaging effectively to the right people will result with a higher conversion rate.
Of course, there are various segmenting methods out there that you can play with, but we’ve picked a few examples to get you started:
Leverage your existing users with huge networks
If you have an upcoming marketing campaign or event, send an email to a select group of influencers that have considerable number of followers to generate the buzz you desire. Empower your influencers by including their Twitter handle or Facebook page into your new announcement.
Advanced notice of exclusive offers
Let your audience know if you are planning to host a chat or contest. Focus on those followers who have shown a great interest based on a certain number of clicks. Let your strong followers know that you value and appreciate their efforts by giving them some sort of head start on your upcoming contest or chat.
Ask for feedback from your audience
One of the best things about social media is the creation of feedback
mechanisms. You can leverage this social media tool to determine the
success rate of your social media campaign. So if you notice some
activity on your social posts, you may want to begin asking these
• What did your audience think about the content?
• Did they notice something to improve on?
• Was your content informative?
These are just some of the questions that will make them feel that you are a breathing human being, not just some automation.
By now, you already have an idea of how important social following is; how critical it is to know the methods of nurturing your own targeted community, especially if you are building a marketing database.
Are you ready to slice and dice your social following to extend your reach? Visit us now at www.backlinkservices.co.uk and let us show you the future of social media management.
And that future is now.